Yvon Chouinard. Founder of Patagonia. Activist. CA.

Yvon Chouinard is a personal inspiration and hero. His company Patagonia is a blueprint for sustainable business... and Yvon himself, being a surfer, climber, and environmentalist, perfectly represents the company... he truly talks the talk-n- walks the walk. I recommend his book "Let My People Go Surfing", part memoir, part green-business guide.
Check this fantastic interview with Yvon with Huck mag HERE.

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