Nike 78 UK.

THIS IS studio.

Because Studio.

Andy Macgregor.

Erica Dorn.

Stephen Cheetham.

Ryan Todd.

Jonathan Barnett.


Nikki Farquharson.

Patrick Fry.

NIKE78 was created by Paul Jenkins... the project gets creative people/studio's from around the world to make something from a new pair of NIKE shoes that they're sent... they're asked to use sport as inspiration to challenge their function... the project will be showcased at the London Design Festival 2010.

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