In 1949 Henry S. Levy & Sons, Inc., a family-owned kosher bakery in Brooklyn took on the services of Doyle Dane Bernbach (DDB), an agency destined to forge a creative revolution in advertising during the next two decades. Thanks to the print ads DDB created for the Levy's bakery, all of NY and the advertising world would know the "You don't have to be Jewish to love Levy's Rye Bread" slogan. Even though the bakery eventually went out of business, their ads had an enormous influence on other ad agencies' work and pop culture in general-like the use of contrasting ethnicities in the United Colors of Benetton ads that ran during the 1980s, one of these showed a Hasidic boy with his arm around an Arab friend. I definitely have a soft spot for these ads, and appreciate the DDB legacy.